ABOUT US: INFORMED BEAUTY & FASHION
There is this idea that beauty and fashion are trivial, and the pursuit of either weighs on our insecurities. But we know that there is something worthwhile in self-care and aesthetics. We believe that everyone can play with their sense of self and express themselves in a new light. That it’s not about reaching, but about letting go. That is why we built a brand that inspires everyone to play.
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In 2017, with over 11 years of beauty and fashion experience, Ivonne noticed the re-emergence of permanent makeup. New tools, and new beauty products were crossing borders like never before; at the same time, new pressure on women’s roles; and new gender identities were taking hold; challenging the aesthetic and self-care capabilities of consumers everywhere. It was difficult to navigate the growing menu of beauty and fashion options and in non-traditional service models.
In this time of rapid change a company was born: Ivonne Sanchez Beauty. It was founded on the desire to build well-informed, safe, and effective beauty services that could support the movement of DIY and at-home salons.
Today, the beauty service industry continues to evolve as local markets aim to keep pace with global innovations.
Then “Faces By Ivonne” opened it’s first in-home service location.
Rebranded to Ivonne Sanchez Beauty, acquires local business and moves to first commercial location.
Ivonne Sanchez Beauty allows our clients to explore fashion and aesthetics in all of its forms. As a consumer, as a student, and even as content creator.
Our permanent makeup and cosmetic tattoo services use the most advanced products, equipment, and protocols in the industry.
Our core, traditional beauty services include all of the most common ways to enhance your beauty, as we constantly monitor the market for the latest in products and processes.
SAFE, ACCURATE INFORMATION
All of our services and offerings are inspired by you, our clients, our students and our audience. With nearly 100 products, services and topics we rely on our community of colleagues and clients to contribute to our growing network of information to help offer the most accurate and up-to-date beauty advice.